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Personalise your clothing to promote your chosen charity

Personalise your clothing to promote your chosen charity


27th March 2024

4 min Read

I rang a friend of mine the other day and she sounded puffed.  She was power walking up a hill and explained that she would be building up her daily 35 minute walk to a jog in places, with a view to a charity 5 kilometre run in due course.  She would be buying a personalised sports shirt to display the dementia charity she is running for.   Regarding her choice of garment, her first option for the colder days is a round neck long sleeved shirt and hoodie, moving to a decorated tank, again with the hoodie option, for warmer weather. Her training will take several weeks, so all the time she is seen out and about building up her stamina and strength, she is wearing a visible manifestation of her cause.  With so many charity sports, there's a story behind the reason why people are raising money for their endeavour.  Take my friend.  Her mother suffered from dementia for many years before she sadly passed.  So that's why a dementia charity is natural. The statistics for cancer have recently been improving due to earlier detection rates, but it's still very much part of everyone's lives, seeing as one in two of us are likely to get it in some form.  There are so many options as to how to raise funds.  Take Cancer Research UK, they have an A-Z of ideas with Head Shaving their number one, closely followed by a Walk and Bake Sale.   Coffee mornings, a quiz or a raffle are also popular, but amongst the more unusual options are zip wiring, jewellery making & selling, or how about a James Bond night -  in other words watching your favourite film in the name of charity ?!   The colours you wear for charity activities, are often brighter to get the message across.  Bright pinks, reds and blues, are gaining popularity in terms of personalised sportswear. Pinks are used for breast cancer and often the colour is incorporated into the name of the fundraisers.  Take "Pink Ladies" who've celebrated 20 years organising a tractor run with the latest effort of more than 200 pink-clad vehicles travelling through south Norfolk and North Suffolk on a 20 mile route.  Their total funds have now reached £1.1 million over that 20 year period. Uploading a logo and adding in text is a simple way to get your message across on your chosen personalised sportswear garment.  You can add pictures of those who you are remembering as part of your charitable enterprise, or names of those who are taking part - whatever your reason for doing this, it will be visible to all.  And there's evidence behind this. Neuroscience says that when a human mind sees a logo, it processes the visual elements.  The first element that catches the visual cortex is the colour, then it proceeds towards the form then finally the motion of the design influences the mind.  It's from there that our brain then deciphers the whole logo's meaning.    Choosing the right font is also an important part of the process and big names charities commission graphic designers to work on this.  Take the British Heart Foundation, designer Rick Banks was asked to make the original typeface flow more to reflect the workings of the heart.  He was working for a design agency Wolff Olins and after many manifestations, which took 4 months to test, the final digital files were sent to the BHF in multiple formats for desktop and web use.  Rick Banks quotes Steve Jobs as saying, "It takes a lot of hard work to make something simple." And in this case there were 24 rounds of amendments ! There's no doubt that a bespoke font gives a brand an asset they can really own, but any design your own garment is personalised by the choice of imagery and text.   That's why custom clothing is so powerful.   It can create lasting memories and by doing so encourage people to give generously to their chosen charity.

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Cathy Sayers

Content Editor

As a former ITV Features Editor Cathy is used to coming up with ideas on all manner of subjects and making them viewer friendly! She divides her time between all things TShirt Studio and making films for production company visiononcomms.com

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